Whether you are a chocolate connoisseur, a chocolate lover or just enjoy a good piece of quality chocolate every now and again, everyone has a particular favourite - dark, milk, sweet or bitter. Not only is the flavour of the chocolate important but also the quality – which comes down to the way in which it is made. Quite simply, creating good quality chocolate is a fine art. Beyers Chocolate understands this and therefore they are launching their new premium range of luxury chocolates – aptly called The Art of Chocolate.
Beyers Chocolates is the largest independent manufacturer of boxed chocolate in South Africa, and produces some of the country’s favourite chocolates including Sweetie Pie and the Amarula Range. But many consumers are unaware of the brand, as their chocolates are produced under private label and sub-brands. The Art of Chocolate range is the company’s first own premium range, and available for you to experience at this year’s Coffee & Chocolate event.
Speaking about the new range, Kees Beyers, founder and CEO of Beyers Chocolates, elaborates, “Our current chocolates are performing well and we are so excited to introduce our new range to the market. These chocolates are beautiful, decadent works of confectionery art and the very best we have to offer - a real treat for the true chocolate connoisseur.”
The range will consist of 3 different collections: Shades of Dark (dark chocolates), Heart of Chocolate (milk, dark and white chocolate) and Fantasy of Fudge (a delightful selection of fudge filled chocolates). Each gourmet chocolate is a small masterpiece, handcrafted with passion and expertise. “We have also launched a Shades of Dark Taster Box as well as a Luxury Collection Taster Box, which will be the perfect small treat with 4 chocolates per box,” Kees says.
“We have been producing some of South Africa’s finest chocolates for nearly 30 years. Each chocolate is made with a little bit of heart, and for us, this makes our chocolates taste better. We want to make you fall in love with chocolate, and with Beyers,” he says. The new premium range will hit the shelves in September 2015 at major retailers.
This year’s event will also feature chocolate workshop theatres hosted by Master Chocolatier, Kees Beyers and his skilled team.
The Beyers Chocolates stand will be stocked with their full range of products including all the ingredients used in their chocolate workshop demos. Indulge your passion for all things cocoa and coffee and catch the Experience in Durban from the 29th of April to the 2nd of May (Suncoast Casino and Entertainment World), Johannesburg from the 14th to the 17th of July (Montecasino) and in Cape Town from the 24th to the 25th of September (Green Point Cricket Club).